Izvestiya of Saratov University.

Philosophy. Psychology. Pedagogy

ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)


Full text:
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Language: 
Russian
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Article type: 
Article
UDC: 
130.2

Philosophic Analysis of Advertisement as the Semiotic System

Autors: 
Trushina L. E., Cheboksary Polytechnic Institute (branch) of Moscow State Open University
Abstract: 

The article analyzes by the method of semiotic the mechanisms of generation the sense into the advertisement in the contemporary post-industrial society. In today’s world the function of advertisement goes far beyond its initial aim of informing about goods and service. 

Reference: 
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  2. Эко У. Отсутствующая структура. Введение в семиологию/У. Эко. СПб., 2006. С.107.
  3. Бенвенист Э. Общая лингвистика/Э. Бенвенист. М., 1974. С.82-83.