Full text:
(downloads: 13)
Language:
Russian
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Article type:
Article
UDC:
130.2
Philosophic Analysis of Advertisement as the Semiotic System
Autors:
Trushina L. E., Cheboksary Polytechnic Institute (branch) of Moscow State Open University
Abstract:
The article analyzes by the method of semiotic the mechanisms of generation the sense into the advertisement in the contemporary post-industrial society. In today’s world the function of advertisement goes far beyond its initial aim of informing about goods and service.
Key words:
Reference:
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- Эко У. Отсутствующая структура. Введение в семиологию/У. Эко. СПб., 2006. С.107.
- Бенвенист Э. Общая лингвистика/Э. Бенвенист. М., 1974. С.82-83.