One of the major challenges of our time is to create a new conceptual framework for implementation, interpretation and prediction of interaction between Russia and China in the area of contemporary intercultural discourse. The choice of strategies of intercultural interaction of Russian and Chinese culture bearers is objectively defined by culture coordinate system in the range of the implementation of management strategies. Examining Russian and Chinese interaction experience creates science base necessary for analyzing and forecasting the processes of successful international dialogue. Insurance of effective solution to the problems is creation of educational, intercultural and media environment. Modern social conditions lead to forming new discursive principles of interaction at the nationwide level, which is related to controversial social, political and economic processes demanding both accurate understanding and searching for suitable communication practices. Humanitarian science faces new challenges being posed by enormous influence of the world globalization processes on local cultures as well as on each individual’s behavioral pattern and world view.