The paper gives grounds for designing a new creative model of positive psychological counseling that focuses on developmental and preventive objectives rather than on correctional ones. These developmental and preventive objectives include actualization and transformation of personality resources, optimization of productivity and full personality potential, and tackling them helps overcome normative difficulties, achieve important life goals, implement inmost values and increase subjective well-being. Post-modern paradigm beliefs in complementarity of scientific psychological knowledge and constructivism in the process of its production, ideas of positive approach in psychotherapy, findings in the field of positive psychology, provisions of system and subject approaches to the understanding of personality development, theory of psychological relationships of personality, conceptual ideas of meaningful feelings, regulatory function of secondary images, aspiration of a person to seek and accomplish their purpose in life, types of life orientations were used as theoretical bases and methodological foundations for designing the model of positive psychological counseling. The author describes the goals, objectives and methodological principles of positive psychological counseling: psychological positivity (as a subject’s ability to select and create the best of the real opportunities throughout their self-actualization and realization of the meaning of life), psychological transformation and psychosynthesis, eco-sensitivity and self-transcendence, development and creativity, purposefulness and resourcefulness, personal and phenomenological uniqueness, psychotechnical variability and plasticity, positive interaction.