Introduction. Within the modern educational paradigm emphasizing collaborative learning, studying group subjectivity and its relationship with creative qualities is highly relevant. Group subjectivity – defined as the capacity for self-organization and active transformation of the environment – is considered a key success factor in solving non-standard tasks. Theoretical analysis. Traditionally, creativity has been studied as an individual process. However, in the context of collective activity, the concept of group creativity emerges as a distinct phenomenon. Theoretical analysis suggests that group subjectivity, including its developmental levels, may serve as a prerequisite for a group’s creative potential, enabling a synergistic effect. Empirical analysis. The study involved 20 student groups (190 participants). To test the hypothesis, a standardized self-report method was used, implemented through the following instruments: the questionnaire "Levels of Group Subject Development" (K.M. Gaidar) and the inventory for diagnosing business, creative, and moral climate in a team (N.P. Fetiskin, V.V. Kozlov, G.M. Manuilov). Results revealed a moderate correlation between group subjectivity and creative qualities (r = 0,52, p ≤ 0,01). Most groups exhibited a prosubjective level of development, indicating a strong capacity for self-organization. Conclusion. The hypothesis linking group subjectivity and creative qualities is supported. Practical recommendations include implementing training programs to enhance collective interaction and fostering open idea exchange, thereby strengthening student groups’ creative potential.