The article considers the specifics of the new media environment which create new opportunities for education. The author carries out the comparative analysis of features of the organization of educational process in a traditional format and in the conditions of new media environment. In the conditions of global new media educational environment there is an expansion of communication educational platforms, digital environment of educational content forms, educational practices are implemented through research activity of students, by means of interaction with other actants of network new media environment that allows to form a flexible educational discourse. Special attention paid to problem of development of media literacy skills. As a result, given conclusion that the strategy of media literacy education is a special system epistemology. It assumes development of student skills of self-organization allowing them to become a self-directed students, who are capable to learn any knowledge. The digital media environment allows to make training more «connected» with actants which work in the environment and are important for development of the professional capabilities, demanded by digital world. Training in this case becomes socially directed and gets more authentic contextual forms. As a result, given conclusion that the educational environment of university should be contextualized in which a variety of actants are integrated.