The issues of the development of the «I-image» of the child in his preschool age are being considered in this article. The demand of the self awareness is considered to be one of the fundamental demands of the human being. This knowledge constructs the basis, the foundation for launching the self-development and self-realization mechanisms. Based on the analyses of the Russian and foreign psychologists researches the «I-image» is considered as the bar component in the structure of the personality. It is emphasized that communication and activity are the necessary conditions of its formation in the preschool age.