Article is devoted to an actual problem of a course of life choice by students of higher education institution. The psychological essence of concept «vital strategy» is specified on the basis of the theoretical analysis of a problem, the attention is focused on the connections between the strategic decisions and the aspiration to vital success. Readiness of students of higher education institution for definition of vital senses, which contains such personal properties as activity, motivation, responsibility, creativity, a goal-setting, goal-achievement, will, is considered on the basis of empirical material.