Izvestiya of Saratov University.

Philosophy. Psychology. Pedagogy

ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)


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Language: 
Russian
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Article type: 
Article
UDC: 
001.3
EDN: 
IHZTCS

The position of science in the consumer society

Autors: 
Pashchenko Olga Vitalievna, South Ural State University (National Research University)
Abstract: 

Introduction. Science in modern reality is closely intertwined with the cultural attitudes of the consumer society, and this connection is becoming stronger every year. The market economy, which underlies the culture of modern society, is a fairly flexible system, balancing like a tightrope walker between dynamically changing demand and consumption. Theoretical analysis. In order not to end up on the periphery of the economic system, scientific knowledge needs to show the same properties that a market economy does and, above all, flexibility. Science, becoming a branch of production, before producing must evaluate the results and think over the mechanisms for marketing the “product”, i.e. acquired knowledge or innovative technologies. Conclusion. Thus, scientists, choosing the topics for their scientific research, must clearly understand that there will be a consumer ready to “buy” the proposed research product. At the same time, it is important not to forget about the “product packaging”. It is necessary to present your research in such a way that the target audience does not doubt the need for its acquisition. Financing is received by those projects that were able to interest the commission and off era competitive product. The values of the consumer society inevitably act as markers of the productivity of scientific research.

Reference: 
  1. Ilin V. I. Consumer society: Theoretical model and Russian reality. Mir Rossii [World of Russia], 2005, no. 2, pp. 3–40 (in Russian).
  2. Lektorskij V. A., ans. ed. Epistemologiya: perspektivy razvitiya [Epistemology: Prospects for Development]. Moscow, “Kanon +” ROOI “Reabilitatsija”, 2012, pp. 90–199 (in Russian).
  3. Berdyaev N. A. O naznachenii cheloveka. Opyt paradoksal’noy etiki [On the Destiny of a Person. Experience of Paradoxical Ethics]. Moscow, Amrita, 2019. 460 p. (in Russian).
Received: 
02.09.2023
Accepted: 
13.11.2023
Published: 
25.12.2023