Introduction. Advances in digital technology lead to the tendency to adjust the modern education system under the algorithms of artificial intelligence. In this regard the special relevance is acquired by a research of those aspects of human thinking which are not amenable to modeling in artificial intelligence systems. Theoretical analysis. In the concepts of the XX–XXI centuries eidos is transformed into a dynamic pattern. Patterns, unlike eidos-forms of ancient philosophy, fi x not a static, but a dynamic form of a reproducible motion configuration. Patterns, like Plato’s eidos, are indivisible integrities that are not reduced to discrete elements of discourse. It is justified that the eidos configurations are formed not at the macro level of the gestalt, but at the micro level of the bit. The primary “not indifferent differences” of the bits of human intelligence are modifications of the initial organism dichotomy “organism – environment” (“inside – outside”, “inclusion in – ejection from”), differing from the bits of the binary code (1–0) of digital technology. Conclusion. It is concluded that the basic gestalts of creative thinking (“figure – background”) is not a secondary “emergent” quality of integrative integrity, but an elementary and irreducible “primary quality” of human intelligence bits.