Introduction. The development of digital technologies requires the specification of the type of the emerging digital society. One of the development scenarios is the formation of a digital society of swarm intelligence. Theoretical analysis. The concept of swarm intelligence means an optimization algorithm that imitates the behavior of swarms or colonies of insects and bird flocks. Human society is characterized by the manifestation of swarm intelligence as a condition of joint organized activity, but the development of digital technologies brings swarm intelligence to a higher level. Creation of private swarms causes risks in the form of “Byzantine robot” – a hacked particle of the swarm, transmitting false information and jeopardizing the whole swarm. The solution is to incorporate elements of the economic game that support the values of honesty, cooperation and solidarity into the particle interactions. This leads to making privacy a “process” and changing its value status. Protecting privacy in swarm intelligence society has the potential to cause labor to lose its public status and acquire a private, hidden status and anonymize employment. Conclusion. The possible scenario of human society development towards the digital society of swarm intelligence can become a source of profound social changes and, above all, a rethinking of the social stratification based on the division of labor and social hierarchy in general.