For citation:
Ustyantsev V. B., Orlov M. O., Listvina E. V., Ryazanov A. V. Multiple identity in modern society: Causes and consequences of its spread. Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy, 2025, vol. 25, iss. 4, pp. 250-256. DOI: 10.18500/1819-7671-2025-25-4-250-256 , EDN: BLYYPR
Multiple identity in modern society: Causes and consequences of its spread
Introduction. The article is devoted to the consideration of the genesis of multiple identity and its relationship with other types of identity. It reveals the reasons for its widespread distribution in the modern world, associated with the fragmentation of collective identities and acceleration of the dynamics of development of societies. Theoretical analysis. The article shows the complex process of formation of modern states and the specifics of the relations between different types of identity. The state seeks to use the possibilities of new types of identity in its own interests. This is especially evident in the case of digital identities, which radically change the process of socialization of new generations. Chatbots and voice assistants, using the power of algorithms, endow digital identities with significant manipulative potential. An additional effect appears as a result of obtaining the ability to covertly control a digital subject that mimics a real subject. Conclusion. Multiple identity is the result of the development of modern states. It manifests itself in the complication of the structure of modern societies, caused by the influence of the change in I-We balance, the growth of the degree of individualization of citizens, as well as the spread of modern digital technologies, with the help of which it is possible to effectively influence the identity of citizens.
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