The article is devoted to the strategic vision creation and its perfecting in the process of tutoring. Synergy of the scenario methods and the cluster theory are essential to it that helps to reveal the dynamic structure of the open educational space. In this sense the concepts of «collective identity» of Arie de Geus and the cluster theory of Michael Porter are used. In the article the work about vision in the concept of «memory of the future» of David Ingvar and «scenario planning» of Herman Kahn are also explained.