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Introduction. The article is the first one to conduct a comparative analysis of two economic models, reflecting previously little-studied aspects of the processes of exchange and consumption. A connection is established between the archaic paradigm of abundance and the postmodern theory of unlimitedly producing capitalism. Theoretical analysis. According to Daniel M.

The article presents the results of theoretical reflection of the “giftedness” construct, which is currently not only included in the field of priority areas of scientific research, but also meets the needs, demands and challenges of a rapidly changing modern society. The basic concepts that operate on the concept of “giftedness” are analyzed, and three groups of approaches to the study of giftedness are conditionally identified: personality-centered, socially-oriented, and culturally-oriented.