Analyzing the modern, the author comes to conclusion, that its (art) theoretical basis is the philosophy of life. In the frame of given direction innovative ideas were developed, according to which any object (the nature and culture) is a print of individual will to live (trace). The trace includes the history of individual existence and in this aspect it appears significant both for the author, and for the consumer. For the author it represents a life which is transformed into an object, for the consumer - the pressed individual history which is subject to decoding. Thus, at the base of feeling of the pleasure received from contemplation of a masterpiece of art, the feeling of the power over traces of authors own or aliens (contemplators) life lays.