Izvestiya of Saratov University.

Philosophy. Psychology. Pedagogy

ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)
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Language: 
Russian
Heading: 
Psychology
Article type: 
Article
UDC: 
159.9:78
DOI: 
10.18500/1819-7671-2014-14-1-60-66

Cognitive Aspect of Transaction Expenses

Autors: 
Panteleev Alexander Fedorovich, Saratov State University
Abstract: 

It was pointed in this research that implementation of certain cognitive strategy in the situation of economic interaction is associated with subject’s occupational efficiency. Jointly with cognitive approach, main point usage of institutional theory of transaction expenses allowed to assume that the expenses decrease is connected with cognitive cavitations’ strategy. The research results do not contradict assumption. The developed estimation proce dure of subject economic interaction may be used for system creation for elevation of sale efficiency professional staff acquisition.

Key words: 
cognitive strategy
transaction expense
PROFESSIONAL SUCCESS
economic interaction
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