Mythological thinking and symbolic consumption are closely linked. We have not seen myth at modern stage an archaic relic of the past, but the contemporary models, sets the tone for the development of social relationships between individuals. Myths are generally surround a person, they have retained their property, but their symbols and images are upgraded their content. The article considers the exposure of any person to mythological thinking, which calls for a certain behavior. And in a symbolic consumption can be found all the signs and events open to the perception of the modern myths.