PEDAGOGY

The article is dedicated to the analysis of the interrelation between the phenomenological and genealogical approaches used to bring to the surface the sources of the pedagogical creativity. It is the connection of learning with genealogical memory, art and poetry, myth and symbol that helps to overcome the cultural links gap between the generations and revive in pedagogy its real creative character.

The article is devoted to the analysis of media impact on behavior and consciousness of younger school students. On the one hand, the problem calls for the need of research of the character of media impact on consciousness and behavior of younger school students, and, on the other hand, this issue has been studied insufficiently so far.