Introduction. At the beginning of the XXI century there is a gradual revival of interest in the re-ideologization of the political and cultural space of the country. The purpose of this article is to systematize and analyze philosophical views on the processes of re-ideologization that took place in Russia in the period from 2012 to 2023. Theoretical analysis allowed us to argue that the philosophical community has demonstrated a variety of reactions to the active processes of re-ideologization in Russia supported by the state since 2012. On the one hand, warnings were put forward about the repressive nature of total ideology. On the other hand, philosophers sought ways to participate in the discussion of national issues and determine the future development of the country. Particular attention was paid to concepts of the future such as humanism, culture, and communitarianism. Some philosophers, refusing to discuss ideology, have adopted a position of escapism, seeking freedom in their own being, outside the influence of society or any particular ideology. Conclusion. Transformations of habitual ideas about ideology open new angles for philosophical self-reflection. Discussions about the necessity of “withdrawal” from the discussion of political problems and ideological confrontation cause a “crisis of philosophical identity” and at the same time represent an important epistemological challenge.