Factor Analysis

Introduction. The phenomenon of consumer behavior has been studied to a greater extent on the example of youth, since they represent one of the most numerous socio-demographic groups in terms of composition and are the main source of relevant information and a resource for the development of the modern world. The relevance of this research lies in the insufficient study of the factors of propensity to purchase expensive goods.

Factor analysis appeared in the framework of resolving psychological problems has become popular in many sciences with statistical representation of experimental data. The complexity and ambiguity of its conceptual approaches make its use difficult, especially for young scientists. We have posed a task to clarify special features of difficult points in factor analysis as much as possible without any loss of mathematical accuracy.