МАНИПУЛИРОВАНИЕ

Today the investigation of social personal image has a big practical and theoretical importance, caused by the transformations in our social life. The problems of tools and peculiarities of imagology in the field of pedagogy are not investigated sufficiently and are actual today. It requires the systematization of different approaches in this field.

The issues of the ability to manipulate social consciousness are extremely relevant and are in the field of interdisciplinary discussions. Different subjects, structures, organizations, institutes, able to manipulate social relations depending on the goals set are singled out. The actively discussed activity of expert communities as an institution partly responsible for the formation of social consciousness is due to a number of reasons. One of the main concerns is the association of the communities with the political forces and their partial dependence on them.