онтология цифрового мира

The article provides the analysis of the significance of digital revolution for technoculture, inspired by the scientism of the modern era. An ontological status of digital code is the purpose of this research. The approach is focused on the role of computer interface in optical media history (F. Kittler), along with the understanding of «picture of the world» (M. Heidegger), within computer image review (F. Kramel, M. Fuller).

The article provides the analysis of the computer interface as a digital world phenomenon in correlation with its constitutive and representative function for image production. Several concepts of media theorists and researchers of visual culture of new (i. e. digital) media (M. Hansen, D. Bruno, D. Drucker) are examined in the context of considering intermediary functions of interface between the computer code message and the user. The analysis of the project of art group Share Lab about the interface and algorithms of Facebook for user behavior is being carried out.