труд

The transformation of the relation of man to the labour is the effect of beginnings postmaterial values in postindustrial society. The charactestics of labour in the modern society: expansion of sphere of services, the beginnings of society of consumption, the informatization of human activity, the «capitalization» of man.

Socio-philosophical content of the term “social policy”, its difference from the definition of “political economics” and also some features of technologies in a social area are described and analyzed in the article. The author distinguishes between the concepts of “labor” and “social labor activity” (deiatel’nost’). Using the concept of philosophy of a name developed by A. F. Losev, the definition of the "ideal" (“ideal’noe”) considered by E. V. Il’enkov, and A. V.