поведенческие стратегии

Tourist consumption has become the global behavior strategy last decades, it demands to being theoretical realized. The essence of tourist consumption was exposed in this article. Singularities of tourist consumption are underlined and analyzed not only as the economic category, but mostly as the social-cultural phenomenon which reflects the significant processes in contemporary society.

The article presents the results of empirical research aimed at a comparative analysis of fi nancial behavior strategies and economic aspirations of Russian students (N = 80, age 19–20 years) studying at metropolitan and regional universities (Saratov and Moscow). As methods of research were used survey and testing (questionnaire of subjective economic well-being V. A. Khashchenko; test of dispositional optimism in modifi cation of T. O. Gordeeva, O. A. Sychev, E. N. Osin; questionnaire of self-organization of activity in E. Yu.