повседневность

The article is devoted to the notion of ideology and its role in the everyday life practices of everyday life. It was determined that the theoretical basis of ideology was the idea of sample, the formation of which has a The mental, national and spiritual traditions have the significant impact for the formation of its theoretical basis. The main factor contributing to the development of ideological offers includes daily existence, in which the testing takes place ideological and development of the main aspects of the ideology such as the ideas, norms and values.

The article focuses on the phenomenon of daily reality as an element of public life. The author analyses the principles this notion is based on. Daily reality is a mode that states the authenticity of a man’s being. The premises which have led to the necessity of the notion’s study are defined, the latter being a fundamental rethinking of rationality’s role as a method to figure out where a man’s place in the world is.

The research into the fashion formation stages in the article has allowed to trace the formation processes of behavioral and property preferences, as well as the development of the social rank hierarchy system. The study of the language practices significance has defined the importance of their role in the regulation and preservation of daily being order.

Introduction.The article is aimed at identifying the problematic place of temporal foundations of everyday life, formulated in the framework of phenomenological sociology. The concept of everyday life outlined by A. Schutz is based on the conceptual provisions of E. Husserl’s philosophy about the inner consciousness of time and A. Bergson, who distinguished the refl exive self and the vital unity of conscious processes.

Daily life is considered as a fundamental component of the institutionalization process. The influences of such components as life experience, common sense, norms, and values on the formation of social interaction norms are analyzed.