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Introduction. The article is devoted to the study of the phenomenon of the culture of control in conditions of mediatization – an integral part of the modern social world of the city. The specificity of the view on the problem lies in the departure from the functional technicality of positivist research into the field of ontological and social reflection, expanding the analytical range of revealing the meaning.

Introduction. In the modern socio-cultural space, the concept of the meaning of the text of culture, the process of meaning-making have become relevant among scientists. Previously, these concepts were considered in linguistics, psychology and philosophy, today they have become popular among cultural scientists, and art historians. A theoretical analysis of the concept of “frame” allows us to conclude that a frame is a fragment of a person’s memory, representing knowledge about a particular cultural phenomenon.

Introduction. The problem of personal maturity, its criteria and mechanisms of achievement, acts as one of the significant and urgent problems in modern psychological science. A large number of scientific papers are devoted to the interpretation and definition of this concept, the search for its content and structural elements. Theoretical analysis. Based on the systematization of theoretical material, the author builds a model for the analysis of personal maturity (in the context of the event approach).