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The article discusses the process of social communication in terms of its negative effect on human existence. The author conceptualizes the idea of negative social communication in the context of postmodernism and claims that an increased number of social interactions in postmodern society can be harmful for the nature of communication. The author believes that postmodern society should be considered as a system of social flows, unlike the previous paradigm (i.e. modernity).

Language appears as a special reality within which a man finds himself. In the nature of language human understanding of the world and socialization takes place, and the willingness to cooperate on various levels (interpersonal and intercultural) is forming. For a given area we may consider the problem of understanding from two standpoints: as the way of being, that is, the ontology of understanding, and in relation of the ontology of understanding with the epistemology of interpretation.

The article provides discussion of substantial and communicative models of sociality. The author notes that each of these models describes only one aspect of the social being. That’s why there is a need of searching of new models of sociality. The theory of institutional matrices is one of such models. 

The article considers the phenomenon of social memory in its socio-historical formation. Social-philosophical analysis of dance as a social phenomenon of memory reveals a genetic relationship of sociality and ritual dance as an important mnemonic form of the myth.

Introduction. Constant use of technical devices in everyday life increases the risks of occurrence and realization of communication strategies of behavior that have a negative impact on human relations with the outside world, and it affects the ability to perceive information, the formation of interpersonal communication skills, and the ability of conflict-free interaction in offline format.

Introduction. This article examines the role of memory in communication between people, as well as in such a process as recognition. No communication is feasible without the primary recognition of one subject by the other. Recognition is a way of holding a subject in memory through the connection of the less significant with the more significant. Accordingly, recognition becomes social not when it has occurred, but after it has been fixed. Theoretical analysis.