Izvestiya of Saratov University.

Philosophy. Psychology. Pedagogy

ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)

Full text:
(downloads: 27)
Article type: 

From Myths about the Past to the Mythologization of Time in the Digital Media Environment

Artamonov Denis S., Saratov State University
Tikhonova Sofia Vladimirovna, Saratov State University

The article deals with the transformation of temporal structures of mythology in the digital media environment. The authors show the role of time in the functioning of myths about the Past, consider the mechanisms of coupling the sacred past of the origins, the heroic time of struggle, the stable “pre-present”, the present and the future. The mythological “ruler of time” depends on the experience of artistic understanding of time and the way of communication. While modernity synthesizes mythological cyclical time with the linear time of historical science, postmodernity opens up opportunities for aesthetic experiments with the temporal sequence of the past, present and future. The authors show the readiness of digital masses to apply postmodern aesthetic techniques in the grassroots creation of images of the Past. The new mythologization of the Past is not an internal matter of the subject, his or her consent or protest against replicated images. The Internet environment for the first time in history freed the masses in communication, allowed them to broadcast their own version of the Past actively, and create digital content for mass consumption. Using the phenomenon of Soviet nostalgia as an example, the authors demonstrate the transition to digital mythologization of time, which freely reshapes images of the Past and Future, and arbitrarily establishes relations between them.


1. Neklyudov S. Yu. Structure and functions of the myth. In: Sovremennaya rossijskaya mifologiya: sbornik statej; sost. M. V. Axmetova [Modern Russian mythology: collection of articles. Compiler ed. M. V. Axmetova]. Мoscow, Rossijskij gosudarstvennyj gumanitarnyj universitet, 2005, pp. 9–27 (in Russian).

2. Gudkov L. Time and history in the minds of Russians. Part II. Vestnik obshchestvennogo mneniya [The Russian Public Opinion Herald], 2010, no. 2 (104), pp. 13–61 (in Russian).

3. Barash R. E. About some reasons for “Soviet” nostalgia and features of historical memory of Russians about the Soviet period. Sociologicheskaya nauka i social’naya praktika [Sociological Science and Social Practice], 2017, vol. 5, no. 4 (20), pp. 124–151 (in Russian). DOI: https://doi.org/10.19181/snsp.2017.5.4.5523

4. Abramov R. N. Attitude to the late Soviet past as an object of sociological research. Obshchestvennye nauki i sovremennost’ [Social Sciences and Modernity], 2019, vol. 5, pp. 108–120 (in Russian).  DOI: https://doi.org/10.31857/S086904990006566-4

5. Diogenes Laertius. O zhizni, ucheniyakh i izrecheniyakh znamenitykh fi losofov [Lives and Opinions of Eminent Philosophers]. By total ed. A. F. Losev. Мoscow, Мysl’ Publ., 1979. 620 p. (in Russian).

6. Kosykhin V. G. Heidegger, Nihilism and Completion of the Onto-Historical Project of Modernity. Izv. Saratov Univ. (N. S.), Ser. Philosophy. Psychology. Pedagogy, 2017, vol. 17, iss. 4, pp. 393–397 (in Russian).  DOI: https://doi.org/10.18500/1819-7671-2017-17-4-393-397

7. Seiffert-Brockmann J., Diehl T., Dobusch L. Memes as games: The evolution of a digital discourse online. New Media & Society, 2018, vol. 20, iss. 8, pp. 2862–2879. DOI: https://doi.org/10.1177/1461444817735334

8. Nissenbaum A., Shifman L. Meme Templates as Expressive Repertoires in a Globalizing World: A CrossLinguistic Study. Journal of Computer-Mediated Communication, 2018, vol. 23, pp. 294–310.