The concept of «reputation of the person» is operationalized in the context of original concept personal representations of the «I – Other» interaction. Different types of reputation: local, social and global are describes. It states that the greater the amount of the assessments and Other components of the core of one or another kind of reputation of an individual, the less meaning filled with activity and opportunities of an individual to manage reputation. Argues that the assessment in-group Other (real, symbolic and custom) are the basis of the semantic content of the dignity of the person along with self-esteem, attitude to yourself and a high level of self-regulation. Applied aspect of analyzing the problem can be implemented in psychosocial programs for training of management of reputation, to solve practical problems to optimize the real interpersonal interactions and relationships, as well as to create a harmonious personal identity.