young people

Introduction. The phenomenon of consumer behavior has been studied to a greater extent on the example of youth, since they represent one of the most numerous socio-demographic groups in terms of composition and are the main source of relevant information and a resource for the development of the modern world. The relevance of this research lies in the insufficient study of the factors of propensity to purchase expensive goods.

This article covers the analysis of the problem of the youth integration into the economical processes. Attention is focused on the labour intellectualization trend and new requirements presented by the people common market. The needs of the modern economy in the intellectual resources brought to forefront the criteria of the education, professional competence, creative potential.