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The article is devoted to the rituals and ceremonial acts of Maslenitsa, also the elements of Russian mythology are explored. The author refers to the methodology of the philosophy of Name, the symbolic concept of speech and language, as well as the concept of the ontological mutual convertibility of language and time phenomenon, which are described in the works by V. A. Friauf and V. V. Kanafeva. The publication analyzes the deities and mythological characters and the embodiment of the fertility power of Maslenitsa complex – Volos and Mokosh‘.

Vandana Shiva is one of the leaders of modern alter-globalism, a scientist, ecologist, public figure, head of the Navdanya Foundation, which works to preserve biological and cultural diversity in India. Shiva is the author of more than a dozen works in which she expounds her criticism of globalization, which she considers unfair for India and other Third World countries.