visuality

The article is devoted to the problem of imagery in visual studies. The heterogeneous nature of visual studies, due to their interdisciplinary focus, suggests that there is no clarity, both in the development of general methodology and a conceptual framework. The purpose of the article is to specify the concept of “image”, to identify its structural components, and ways of functioning in the space of interactions.

The article deals with the problem of visuality in the context of space from the point of view of visual semiotics. The choice of the problem determined the methodology, which is based on a semiotic approach. Visual semiotics uses induction as the main tool: analyzing individual elements of space, i.e. signs, it moves to the generalization of the results at the level of semiotics as a whole.