subjective economic well-being

Introduction. The phenomenon of consumer behavior has been studied to a greater extent on the example of youth, since they represent one of the most numerous socio-demographic groups in terms of composition and are the main source of relevant information and a resource for the development of the modern world. The relevance of this research lies in the insufficient study of the factors of propensity to purchase expensive goods.

Introduction. One of the main motivations of the human community is the desire for well-being, and its subjective feeling is the basis of a full-fledged life of the individual, which is why the study of subjective economic well-being (SWB) is an urgent task of modern psychology. The term “SWB” first appeared thanks to the works of B. Strumpel and A. Campbell. The concept was defined as the result of a social comparison of the actual status of a person with his needs and perception of his own position.