One of the peculiarities of modern communication is the desire to learn another culture not singling out its values, i.e. the qualitative characteristics of the modern world development is the unconditional priority of knowledge over traditions. Thus, the immanent aspiration of any culture to a dialogue is opposed to the actual running globalization. Modern globalization process is, first of all, the birth of the new social system, built on the domination of informational technologies.
