leader

Introduction. The article examines the archetypal images of the leader, reveals the concept of the archetype of the leader, shows the image of the leader in the context of different historical and cultural epochs. Theoretical analysis. The analysis of key sources on the topic was carried out, the theory of the archetype and the collective unconscious of K. Jung was chosen as the methodological basis of the research.

In this article an experience of the results of comparative analysis of order diagnostics of organization culture at the level of top management is provided. In the considered case the data obtained in a work progress with the leader of organization and the official following the leader in system of organizational hierarchy are compared.