creative person

In this article the author makes an attempt to determine the reasons for the loss of civilizational identity, coupled with the loss of the previous values and social certainty. He is trying to figure out the role played by the creative elite in shaping the cultural identification attitudes of society in modern Russia. The article traces the dynamics of formation and development of Russian identity in the transition period. Analyzes the direction and nature of the state of social dynamics.

The article is devoted to the problem of development of creative abilities of the future of the journalist in the process of professional preparation, the activation of its creative potential as a factor of personal and professional self-development of the student. A special emphasis on the theoretical ideas about the essence and the structure of the creative potential of the person of the journalist as a complex, multifaceted concept, which combines the personal reserve of the capacity and capabilities.