In article variability of “direct self-evidence” is investigated. On the basis of what possibility of alternative branches of knowledge is considered. The presumption of “direct self-evidence” made the base of traditional epistemology. The philosophy of the XX century makes relativization the idea about “direct self-evidence”. It becomes clear that ideas about “direct self-evidence”, about “intuitive obvious” varies during different epochs and at the different peoples, depending on cultural and historical types of thinking, structures of language, etc.
