The article presents the results of the pilot study types of ethnic identity, and indicators of social well-being of residents of South-East of Ukraine (Lugansk). We investigated the relationship between the value-semantic sphere of the person and the type of ethnic identity, analyzed the respondents’ ideas about their situation. The results indicate that in the transformation of social and cultural environment there is a crisis of values a nd the semantic sphere of the person, reduced the level of social well-being.