In article change of models of studying of social memory in the context of formation of network society is analyzed. The author states need of transition from substantive to relativistic the analysis in this connection selects the main methodological characteristics of network model of social memory: polylog, media, process and context. Use of these methodological principles allows to investigate memory not as a certain set of memories and as dynamic set of the social communications and the practice causing effect of the appeal to the past.
