COMMUNICATIVE COMPETENCE

Introduction. Digital transformation of science and higher education is a strategic direction of the state policy in the Russian Federation that contributes to qualitative changes in every area of life, including the field of science and education, supporting the idea of continuous professional development. The goal of digital transformation is to achieve a high level of digital fluency in educational establishments of higher education.

This article is concerned with the problem of discourse thinking dependence on belonging of a person to social groups. The author of the article introduces the term genre identity in language i.e. identification of a friend/stranger according to criteria of competent/not competent language behavior in typical situation of social interacting, which are accustomed in different social communities.