СОЦИАЛЬНОЕ УПРАВЛЕНИЕ

Nowadays it has become more noticeable a tendency of different states to the mutual collaborating or opposing. Interstate contacts and links reach the other qualitative level. The cause of that lies in the process of globalization, demanding from states of greater integration and search of allies. The search of efficient governance strategies treats us to approach in this article to the program of discourse management of social processes. 
 

This article discusses the development of the digital environment and the sphere of human activity associated with the qualitative transition to new forms of reflection. The author analyzes the formation of digital reality from the point of view of cultural and communication phenomena. The analysis of multiple identity and its interaction with the digital space is presented, actualizing the problems of control, transformation and modification of the identification processes.