масса

Authors of this article state that any post-industrial society is divided into an elite and a mass (S. Bauman, P. Virilio). The elite is exterritorial and mobile, masses, on the contrary, are limited territorially and their movements are either tourism, or the labor migration. Culturally elites tend to interact among themselves more often than they do it with their nations. As for masses, they use, on the one hand, different objects of “other” cultures, but, on the other hand, they oppose each other at the level of mythologies.

The article discusses the main studies of the mass/crowd social action in the digital space. The author compares classical social and philosophical mass analysis of society (XX century) and innovations by theorists of a digital society (XXI century). The author’s aim is to substantiate the new concept of mass in the digital society. The author analyzes the socio-philosophical concepts of the masses in the Internet space. The practice of mass social networking is widespread on the Internet. Their distinctive feature is a rational basis.