Izvestiya of Saratov University.
ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)

языковые практики

Fashion and Language as Institutional Components of Daily Life

The research into the fashion formation stages in the article has allowed to trace the formation processes of behavioral and property preferences, as well as the development of the social rank hierarchy system. The study of the language practices significance has defined the importance of their role in the regulation and preservation of daily being order.