амбивалентность

The paper is devoted to the formation of the philosophical conception
of the institutional person. The paper considers the existing scientific
theories of the institutional person, analyses a possibility of using new
categories and stresses a necessity for working out new conceptions
of the description of social realia of the modern word. The formation
and direction for the development of the philosophical conception
of the institutional person as a conception of the correspondence of

In line with the institutionalization of institutional theory of public relations beginning to be considered as a variant of the stabilization and consolidation of the society, a guarantee of stability and steady evolution of the society. The article analyzes the different methodological approaches in the study of the conception of human that suggest a number of typological interpretations and contradictions of the institutional order of man and society.