цифровая идентичность

Introduction. The article is devoted to the problem of digital identity. The development of the information society and digitalization processes poses to each Internet user the challenge of matching the digital profile to its real owner. There is often a big difference between a real person and his digital avatars, which leads not only to confusion and ambiguous perception of the narrator and the author by the other, but also to depersonalization of the author. Theoretical analysis.

This article is devoted to the consideration of such a sphere of modern reality as the representation of a person in the digital environment through the statement. The study analyzes the process, mechanisms and ways of representation through storytelling. The historical aspect appears as an integral part of the exposure of the individual's attitude to the inner and surrounding reality, which is transmitted not only in the form of a refl exive monologue, but also in the form of an installation, an opinion, and a look.