социум

The article discusses the process of social communication in terms of its negative effect on human existence. The author conceptualizes the idea of negative social communication in the context of postmodernism and claims that an increased number of social interactions in postmodern society can be harmful for the nature of communication. The author believes that postmodern society should be considered as a system of social flows, unlike the previous paradigm (i.e. modernity).

In line with the institutionalization of institutional theory of public relations beginning to be considered as a variant of the stabilization and consolidation of the society, a guarantee of stability and steady evolution of the society. The article analyzes the different methodological approaches in the study of the conception of human that suggest a number of typological interpretations and contradictions of the institutional order of man and society.

This article analyzes the axiological situation of the modern society. The author believes that the axiological foundation of the modern society has lost features of the system, but continues to be a holistic formation, homogeneous in nature, which is evolving non-linearly in different directions without having a single centre and multiple in nature. The most appropriate name for such formation is taken from postmodern philosophy, i.e rhizome. Besides, the paper also postulates that axiological rhizome determines riskogenics of the modern society.

Introduction. The article is focused on the problem of tuning research optics in the directions of vision and understanding a subject, society and the whole world. Since the Age of Enlightenment, the idea of subjectivity has been the foundation for such optics. In the 21st century the place of the subject is claimed by multiple agents that do not have a human nature. Theoretical analysis.