Introduction. One of the main motivations of the human community is the desire for well-being, and its subjective feeling is the basis of a full-fledged life of the individual, which is why the study of subjective economic well-being (SWB) is an urgent task of modern psychology. The term “SWB” first appeared thanks to the works of B. Strumpel and A. Campbell. The concept was defined as the result of a social comparison of the actual status of a person with his needs and perception of his own position.
