Introduction. The image of a woman helps to construct one’s understanding of the world, relations in society, ideas about the Other. This article is devoted to a critical analysis of the transformation of the image of a woman in a network society. Theoretical analysis. Today, the position of rejecting gender differences, which serve as one of the sources of human culture, is increasing in society. A crisis situation arises, accompanied by the loss of gender self-identification, the violation of internalization and existential frustration.
