мифологема

Introduction. For fifty years, the topic of artificial intelligence has remained leading within a wide range of scientific fields. Theoretical analysis. Preliminary analysis of the Scopus database results from a rating of publication activity, in which social sciences occupy insider positions along with computer sciences and some other areas. From the 60s of the past century to the present, there has been an exponential growth of scientific publications containing the label “artificial intelligence” in titles, abstracts and keywords.

В  статье  анализируется  феномен  мифологизации  истории 
в  его  взаимосвязи  с  представлениями  о  социальной  иден-
тичности,  существующими  в  общественном  сознании.  По-
средством  характеристики  основных  моделей  этих  пред-
ставлений эксплицируются трансформационные процессы в 
содержании  мифологем,  из  дискурса  которых  реализуется 
мифологическая интерпретация исторической событийности 
в доиндустиральном и индустриальном социумах. Доказыва-

Introduction. The social integration of complex technologies is constantly accompanied by the mythologization of innovations and the creation of special discourses that function on the basis of secondary semiotic systems. Traditionally, the trend is associated with philistine (user) discursive practices. The hypothesis of the study is that mythologization is a complex process that takes place not only within the boundaries of non-professional communities, but also in the scientific world. Theoretical analysis.