медиасреда

The article deals with the competition of scientific and pseudoscientific trends in informal knowledge of the social networks. The author obtains new data on the mechanisms of introduction of scientific knowledge into the space of network communication in the post-truth era. She examines the ordinary knowledge, explores the processes of its formalization within the framework of the institutes of professional production of knowledge and deformalization in the conditions of informal Internet communication.

Introduction. The article deals with the problem associated with the active invasion of new technologies, gadgets, and what has now been generically called artificial intelligence into our lives. The strengthening of the virtual, the emergence of media space, online culture, the online world, technological comfort, the digital world are beginning to qualitatively change a person, influence his attribute qualities that seemed integral and iconic. Theoretical analysis.