visualization

This article analyzes the environmental consciousness as a unique phenomenon of cultural space, whose structure (metastructure) has significant potential semiotic expressed set of combinations (the code) is figurative-symbolic representations. Semiotic dimension of environmental awareness in the regions of the Russian Caspian is important in an environment where social awareness in our country still feels the pressure anthropocentric policies.

Today the investigation of social personal image has a big practical and theoretical importance, caused by the transformations in our social life. The problems of tools and peculiarities of imagology in the field of pedagogy are not investigated sufficiently and are actual today. It requires the systematization of different approaches in this field.

Introduction. Nowadays there is a tendency towards more critical and creative use of digital graphic elements for educational purposes. Modern generation of students and schoolchildren was born in the era of social networks, digital technologies and touch screens and now they live through visual content. However, being technically knowledgeable, modern information users are visually illiterate and easily fall for «fakes» and media provocations.